Practice groups overview
A page mapping the firm's actual internal structure for a visitor to navigate by.
Website design
Website design for multi-partner professional services firms
Professional services website design for a multi-partner firm succeeds when the site's structure mirrors the firm's actual practice groups, so a visitor can find the specific group they need rather than reading one flattened homepage.
Who it is for
Is this the right service for your firm?
Multi-partner firms organised into practice groups, in accounting or an adjacent discipline, whose website flattens every group into one homepage and one team page.
Signs the firm needs it
- Prospects ask which partner handles their type of matter because the site does not say.
- The team page is one long scroll of names with a line each.
- Cross-practice work, often the firm's most valuable, is not mentioned anywhere.
- Recruiting candidates cannot tell which group they would join.
01
One site, several practice groups, one architecture
A multi-partner firm, whether in accounting or an adjacent discipline, usually organizes itself into practice groups internally, but its website often collapses all of them into one undifferentiated homepage. This design approach builds a practice groups overview page plus a dedicated page for each group, so the site's structure matches how the firm is actually run.
02
A partner directory that scales
As a firm grows from three partners to fifteen, a single "our team" page with a paragraph per person stops working. The directory is built to scale: filterable or grouped by practice area, with each partner's own page, so adding the sixteenth partner is the same process as adding the fourth.
03
Cross-practice engagements get their own page
The highest-value work at a multi-partner firm often spans two practice groups at once. A dedicated page describing how the firm handles matters that cross practice lines is part of the standard structure, since that combined-service work is frequently what the firm most wants to be found for.
The deliverable
What you get
01 02 A scalable partner directory
Built to keep working whether the firm has five partners or fifty.
03 Cross-practice pages
Coverage for engagements that span more than one practice group.
04 A careers section
A page built for a firm that is actively hiring across practice groups.
05 Practice group routing
Inquiries route to the specific group's inbox or CRM pipeline, not one shared inbox.
What is not included
- Accounting, tax, audit or financial advice of any kind, on the site or through the AI Engine.
- Inventing credentials, years in practice, client numbers, results or reviews.
- Paid ad management, PR or brand strategy (those belong with an agency if the firm wants them).
- Hourly billing: extra revisions are a flat fee, never time-based.
- A promise of a specific ranking position, traffic figure or cost per click.
How the work is done
What happens, step by step?
01
Onboarding form and call
About 15 minutes on the form, then one call to confirm the practice areas, partners, offices and goals behind professional services website design.
Week one
02
Built and reviewed on screen
The site is built to the agreed structure and reviewed with the firm before launch: live in 7, 10 or 15 days depending on plan.
7 to 15 days
03
Launch, redirects and approval
The site goes live on the firm's domain with redirects from any old URLs. The build fee is invoiced only once the firm confirms it is satisfied.
$797, after approval
04
Managed every week
Weekly updates, 5 revisions a month within 2 to 5 working days, and researched articles on a fixed schedule.
For as long as the plan runs
Cost and timeline
What does professional services website design cost, and how long does it take?
It is priced as part of a monthly plan, not as a project. The plan decides the launch time and what is added on top of the site: the AI Engine on Partnership, the Content Engine on Multi-Partner. What drives the choice is how many channels the firm wants covered, not how many pages it needs.
| Plan | Monthly | Live in | Articles a week |
|---|---|---|---|
| Practice | $137 | 7 days | 2 |
| Partnership | $297 + AI usage | 10 days | 2 |
| Multi-Partner | $747 | 15 days | 3 |
Every plan: $797 build fee invoiced after launch, 5 revisions a month, 90+ PageSpeed, domain and hosting included.
Scope professional services website design for your firmIn their words
What firms say about professional services website design
My first check was simple: open the advisory consultations page on a phone and try to get in touch. Everything a visitor needs is up top, and the inquiry button stands out properly. It is far more practical than the old page when we share it with a caller.
Mobile navigation and page layout for advisory consultations
The time we spent on the advisory consultations wording was time well spent. The page describes the process faithfully and leaves the judgment calls to a conversation with our team. Customers arrive with realistic expectations, which changes the whole tone of the first call.
Service scope and expectations for advisory consultations
We knew the advisory consultations document was a problem; we had just never prioritized fixing it. Each section has its own link, so answering a question no longer means attaching the whole file. The print-friendly version remains, but it is no longer the only option.
Structured reference pages for advisory consultations
Case studies
Case studies: the build, and what it changed
Market entry consultancy
Repairing the opening step of advisory consultations
Our replies to advisory consultations start with answers instead of questions. That is the whole improvement, and it is not a small one.
Patrick Kettering, Client onboarding lead
Read the case studyAdvisory consultations within easy reach on a phone
With advisory consultations, phone visitors complete the journey the site always intended.
Read the case studyA common reference for advisory consultations questions
Day to day with advisory consultations, the same question now gets the same answer everywhere.
Read the case studyRisk, reversed
What do we promise, and on what terms?
Seven commitments a firm can hold us to, each with its condition written beside it rather than in a footnote.
No build fee until you approve the live site
The $797 one-time build fee is not charged at sign-up. It is invoiced only after the site is live and the firm has confirmed it is satisfied with it.
Cancel before the build starts and no build fee is charged. Cancel mid-build and only the work completed may be invoiced.
90+ PageSpeed, guaranteed
Every page we build and host is guaranteed at 90+ Google PageSpeed on mobile and desktop. If a page falls below it because of our work, we fix it at no charge.
Excludes changes made by the firm or third parties. The remedy is the fix, not a refund.
Local search visibility, or we keep working
We guarantee the site starts ranking for local searches in the firm's area within 3 to 5 months of launch. If it has not, we continue the search work at no additional charge until it does.
Covers the firm's own area and services only. The remedy is the continued work, not a refund.
No fixed contract term
Cancel by email with the notice period in the terms and the site runs to the end of the paid month. No exit fee, no minimum term, and an export of the firm's content and articles within 14 days.
Notice must reach us at least 2 business days before the next invoice date.
The domain is the firm's
The included domain is registered in the firm's name and transferred at no charge if the firm leaves.
The firm tells us where to send it.
Revisions without hourly billing
5 revisions a month are included, each completed within 2 to 5 working days. Beyond that, each is a flat $20.
Unused revisions do not roll over.
Nothing invented about the firm
No credential, license, year count, client number or review is ever published unless the firm supplied it.
Applies to every page, article and bio.
Included alongside it
Everything else the plan includes
The site itself, search visibility and management come on every plan. Partnership adds the AI Engine. Multi-Partner adds the Content Engine. Nothing below is an add-on invoiced later.
Practice On every plan, from $137 a month
Custom-coded pages served from the edge, 90+ PageSpeed guaranteed on every plan.
Tax, audit, advisory, bookkeeping: each service line gets its own page built to be found and read.
Structured bios that read as senior: background, focus areas, credentials as stated by the firm.
Multi-office firms get a page per location, built for the searches run in that city.
A short form that asks what type of engagement a prospective client needs, then routes it into the CRM.
Partner changes, new services, updated hours: handled every week, not left for the next redesign.
Practice-relevant articles written and published every week, without the firm writing a word.
Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, nothing itemised.
Technical and on-page SEO, answer-first content, structured data and AI-readable files on every plan.
The policy pages a US firm website needs, with cookie consent that actually blocks tracking until a visitor agrees.
What is worth keeping is moved across, and every old URL is redirected so earned rankings are not thrown away.
One domain included and registered to the firm, transferred free if the firm ever leaves. No fixed contract term.
5 revisions a month included, each completed within 2 to 5 working days, requested from one portal.
Partnership Added on Partnership, $297 a month plus AI usage at cost
An AI receptionist and site chat that handle routine questions when the office is closed.
Answers the phone when the team is with clients or the office is closed, with a call-analysis PDF after each answered call.
One assistant answers routine questions on the website chat, by text message, on Facebook Messenger and in Instagram DMs.
The carrier registration US business texting requires, filed on the firm's behalf so SMS works from day one.
Multi-Partner Added on Multi-Partner, $747 a month
3 researched articles a week, 3 social image posts a week, 2 reels, and a managed Google Business Profile.
3 designed image posts and 2 short reels a week, written from the firm's practice areas.
The firm's Google profile kept accurate and active every week.
Questions about professional services website design
01Can the site structure match our internal practice group organization?
Yes, that is the design approach itself: a practice groups overview page and one page per group, built to mirror how the firm is actually organized rather than flattening it into one homepage.
02What happens when the firm adds a new practice group?
Adding a group page is a standard revision, completed within the plan's turnaround window, rather than a redesign of the whole site.
03Do inquiries go to the right practice group automatically?
Yes. The inquiry routing on this design sends each submission, along with the group the visitor selected, to that group's own inbox or CRM pipeline.
04Is this design also suitable for a smaller, single-office firm?
It works best for firms with more than one practice group or several partners. A smaller, single-practice firm is usually better served by the general accounting firm website design page.
05How many practice group pages can the site have?
As many as the firm has. Pages are not counted or priced individually; a new group is added as a revision.
06Can partners appear under more than one practice group?
Yes. A partner's bio page lists every group they lead or work in, and each group page links back to them.
07Can the careers section list openings by group?
Yes. The careers page is structured by practice group, and openings are added or removed as revisions.
08Does this design work for firms outside accounting?
It is built for accounting and adjacent professional services firms with partners. The same structure suits consulting and advisory practices that organise into groups.
See it built for your firm
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.