Practice
The website, fully managed
$137/ month
Plus $797 build fee, invoiced after launch.
- Live in 7 days
- 2 researched articles a week
- 5 revisions a month
Pricing
Accounting or professional services firm websites from $137 a month, live in 7 days
Three plans from $137 a month plus a $797 one-time build fee, with weekly updates, researched articles and managed hosting.
Partnership
Everything, plus the AI Engine
$297/ month + usage
Plus $797 build fee, invoiced after launch.
- Live in 10 days
- 2 researched articles a week
- 5 revisions a month
- The AI Engine
Multi-Partner
Everything, plus the Content Engine
$747/ month
Plus $797 build fee, invoiced after launch.
- Live in 15 days
- 3 researched articles a week
- 5 revisions a month
- The AI Engine
- The Content Engine
Every plan carries the same page architecture and the same build fee structure. Partnership and Multi-Partner add the AI Engine and Content Engine on top.
No line items
What is in every plan
The same foundations ship on the entry plan and on the top plan. Nothing below is an add-on invoiced later.
01One page per practice area, partner and office
0290+ PageSpeed, custom-coded, no plugin stack
03SEO, AEO, GEO and structured data on every page
04Privacy, cookie, terms and accessibility pages
05Weekly updates included, of any size
06One domain, free, for as long as the plan runs
07Cloudflare hosting, SSL, CDN and DDoS protection
08Inquiries into your CRM by API, Zapier or Make
092 researched articles a week on Practice and Partnership
10A client portal for revisions, tickets and files
Line by line
Compare the plans
| Included | Practice | Partnership | Multi-Partner |
|---|---|---|---|
| Monthly fee | $137 | $297 + AI usage | $747 |
| One-time build fee | $797 | $797 | $797 |
| Live in | 7 days | 10 days | 15 days |
| Practice area pages | |||
| Partner bio pages | |||
| Office pages | |||
| Engagement inquiry form | |||
| Weekly updates | |||
| Researched articles | 2 a week | 2 a week | 3 a week |
| Revisions a month | 5 | 5 | 5 |
| PageSpeed guarantee | 90+ | 90+ | 90+ |
| Managed hosting | |||
| Free domain | |||
| CRM-connected forms | |||
| SEO, AEO, GEO and schema foundations | |||
| Migration with redirects from the old site | |||
| Privacy, cookie, terms and accessibility pages | |||
| Client portal for revisions and tickets | |||
| AI receptionist and site chat | |||
| SMS, Messenger and Instagram AI | |||
| Call-analysis PDF | |||
| A2P 10DLC texting registration filed | |||
| Social image posts a week | 3 | ||
| Reels a week | 2 | ||
| Managed Google Business Profile |
Scroll the table sideways on a narrow screen.
What is in each plan
What each feature does, and which plan adds it
The site itself, search visibility and management come on every plan. Partnership adds the AI Engine. Multi-Partner adds the Content Engine. Nothing below is an add-on invoiced later.
Practice On every plan, from $137 a month
Custom-coded pages served from the edge, 90+ PageSpeed guaranteed on every plan.
- The problem it removes
- A slow page loses the referral, and the paid click, before a single bio is read.
- What you do
- Nothing. Speed is checked at launch and with every weekly update.
Tax, audit, advisory, bookkeeping: each service line gets its own page built to be found and read.
- The problem it removes
- "Tax, Audit, Advisory" in one sentence cannot be found or explained properly.
- What you do
- Tell us the practice areas in onboarding. We write the pages; you approve them.
Structured bios that read as senior: background, focus areas, credentials as stated by the firm.
- The problem it removes
- Thin one-line bios are the last thing a prospect reads before deciding not to call.
- What you do
- Send each partner's background, focus areas and headshot. We never invent a credential.
Multi-office firms get a page per location, built for the searches run in that city.
- The problem it removes
- Second and third offices never appear for searches in their own cities.
- What you do
- List the offices and who is based where. New offices are a revision.
A short form that asks what type of engagement a prospective client needs, then routes it into the CRM.
- The problem it removes
- Inquiries land in a shared inbox with no context on what the person needs.
- What you do
- Tell us where inquiries should land: CRM, pipeline or inbox.
Partner changes, new services, updated hours: handled every week, not left for the next redesign.
- The problem it removes
- Small changes wait months because nobody has the login or the time.
- What you do
- Request changes in the client portal. Nothing to log in to.
Practice-relevant articles written and published every week, without the firm writing a word.
- The problem it removes
- A site that never publishes gives search engines no reason to come back.
- What you do
- Optionally review drafts. Request topics whenever you like.
Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, nothing itemised.
- The problem it removes
- Hosting bills, SSL renewals and plugin updates nobody at the firm owns.
- What you do
- Nothing. Hosting, SSL, security and uptime are ours to run.
Technical and on-page SEO, answer-first content, structured data and AI-readable files on every plan.
- The problem it removes
- A firm that is well known in the room is invisible to the person searching, asking a voice assistant or asking an AI tool.
- What you do
- Nothing beyond approving pages and articles. The foundations ship with every plan.
The policy pages a US firm website needs, with cookie consent that actually blocks tracking until a visitor agrees.
- The problem it removes
- Copied policy text, a cookie banner that blocks nothing and inaccessible forms are exposures most firm sites carry unnoticed.
- What you do
- Review the pages with your own counsel. We draft, publish and keep them in step with the site.
What is worth keeping is moved across, and every old URL is redirected so earned rankings are not thrown away.
- The problem it removes
- A new site that breaks old links loses the search value and referral links the firm spent years earning.
- What you do
- Give us access to the current site or its address. We map and redirect.
One domain included and registered to the firm, transferred free if the firm ever leaves. No fixed contract term.
- The problem it removes
- Firms discover their domain is registered to a former vendor or employee at the worst possible moment.
- What you do
- Nothing, or tell us about the domain you already have.
5 revisions a month included, each completed within 2 to 5 working days, requested from one portal.
- The problem it removes
- Change requests lost in email threads, and every small edit turning into a quote.
- What you do
- Describe the change in the portal and attach anything needed.
Partnership Added on Partnership, $297 a month plus AI usage at cost
An AI receptionist and site chat that handle routine questions when the office is closed.
- The problem it removes
- Prospects research firms at night and move on when nobody answers.
- What you do
- Approve the answers it is allowed to give. It routes the rest to a person.
Answers the phone when the team is with clients or the office is closed, with a call-analysis PDF after each answered call.
- The problem it removes
- Calls during client meetings, filing crunches and evenings go to voicemail, and many callers never leave one.
- What you do
- Approve what it may say about the firm. Read the call summaries it sends.
One assistant answers routine questions on the website chat, by text message, on Facebook Messenger and in Instagram DMs.
- The problem it removes
- A prospect who messages at night and hears nothing until morning has usually contacted another firm by then.
- What you do
- Nothing day to day. Conversations that need a person are handed to the firm with the context attached.
The carrier registration US business texting requires, filed on the firm's behalf so SMS works from day one.
- The problem it removes
- Unregistered business texts get filtered or blocked by US carriers, and the paperwork is easy to get wrong.
- What you do
- Confirm the firm's legal details once. We file and follow up.
Multi-Partner Added on Multi-Partner, $747 a month
3 researched articles a week, 3 social image posts a week, 2 reels, and a managed Google Business Profile.
- The problem it removes
- No partner has time to post, so social pages and the Google profile go stale.
- What you do
- Approve content if you want to. We write, design and publish.
3 designed image posts and 2 short reels a week, written from the firm's practice areas.
- The problem it removes
- Social pages that have not posted in months read as a firm that is not paying attention.
- What you do
- Approve the calendar if you want to. We write, design and publish.
The firm's Google profile kept accurate and active every week.
- The problem it removes
- Wrong hours, an old photo or a missing office on Google costs calls before anyone reaches the website.
- What you do
- Grant manager access once. We keep it current.
Firms on each plan
Why firms chose the plan they did
Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. The form gathers business structure, advisory topic and reporting deadline at the start, exactly the details our follow-up messages always requested. We answer properly on the first reply far more often than we used to.
Inquiry form and response workflow for advisory consultations
What I value about the advisory consultations guide is its restraint. It explains what the first conversation needs, and deliberately asks for nothing sensitive online. First conversations are shorter and better because of it.
Preparation guide and inquiry support for advisory consultations
The question 'who is answering this one?' used to hang over every advisory consultations inquiry. Requests are assigned automatically, with a backup for when the owner is away. It removed a daily friction we had simply learned to live with.
Inquiry assignment and staff handover for advisory consultations
Stated plainly
The build fee, revisions and cancellation
The three things firms ask about most before signing up, stated exactly, with no fine print elsewhere.
Build fee
Invoiced only after the site is live and the firm has approved it, never up front.
Cancellation
Email at least 2 business days before the next invoice date, 9:00 to 17:00 Central, Monday to Friday.
Refunds
All sales final, except a duplicate or incorrect charge reported within 30 days.
Domain and hosting, included, not itemised
One domain is registered in the firm's name for as long as the plan is active, or we point an existing one. Hosting runs on Cloudflare with SSL, CDN, DDoS protection and unmetered bandwidth, all inside the monthly fee.
- PageSpeed guaranteed
- 90+
- Revision turnaround
- 2 to 5 working days
Speed and ad spend
Does a faster site make paid ads cheaper?
It can. Google Ads Quality Score includes landing page experience alongside expected clickthrough rate and ad relevance (Google Ads Help). A page that loads fast on a phone and answers the searched question can help lower the cost of each click, and more of the clicks the firm already pays for stay on the page instead of leaving before it appears.
Every plan is guaranteed at 90+ PageSpeed. We do not promise a specific cost per click or ranking; bids, competition and the ads themselves matter too.
Risk, reversed
What do we promise, and on what terms?
Seven commitments a firm can hold us to, each with its condition written beside it rather than in a footnote.
No build fee until you approve the live site
The $797 one-time build fee is not charged at sign-up. It is invoiced only after the site is live and the firm has confirmed it is satisfied with it.
Cancel before the build starts and no build fee is charged. Cancel mid-build and only the work completed may be invoiced.
90+ PageSpeed, guaranteed
Every page we build and host is guaranteed at 90+ Google PageSpeed on mobile and desktop. If a page falls below it because of our work, we fix it at no charge.
Excludes changes made by the firm or third parties. The remedy is the fix, not a refund.
Local search visibility, or we keep working
We guarantee the site starts ranking for local searches in the firm's area within 3 to 5 months of launch. If it has not, we continue the search work at no additional charge until it does.
Covers the firm's own area and services only. The remedy is the continued work, not a refund.
No fixed contract term
Cancel by email with the notice period in the terms and the site runs to the end of the paid month. No exit fee, no minimum term, and an export of the firm's content and articles within 14 days.
Notice must reach us at least 2 business days before the next invoice date.
The domain is the firm's
The included domain is registered in the firm's name and transferred at no charge if the firm leaves.
The firm tells us where to send it.
Revisions without hourly billing
5 revisions a month are included, each completed within 2 to 5 working days. Beyond that, each is a flat $20.
Unused revisions do not roll over.
Nothing invented about the firm
No credential, license, year count, client number or review is ever published unless the firm supplied it.
Applies to every page, article and bio.
Before signing up
Questions firms raise first
01
What if our firm outgrows the plan we start on?
Moving up a tier is a plan change, not a rebuild. Every page and every piece of history carries over.
02
Do we lose our current site's search rankings?
No. Every URL from the current site gets a redirect to its new equivalent as part of onboarding.
03
Is there a contract term we are locked into?
No fixed term. Cancel with the notice period stated above and the plan runs to the end of the paid month.
Pricing FAQ
01What exactly do we get for the monthly fee?
A custom-coded website built for the firm's practice areas, partners and offices, managed by us for as long as the plan is active. That includes hosting, a domain, weekly updates, the revisions included in the plan, and researched articles published on a fixed schedule. Nothing is itemised separately; the monthly figure is the whole running cost of the site.
02How long until the site is live?
7 days on Practice, 10 on Partnership while the AI Engine is trained on the firm's own content, and 15 on Multi-Partner with the Content Engine set up alongside it. The clock starts at the onboarding call, not at purchase, so the sooner the onboarding form is in, the sooner the site is live.
03Is this an accounting service or a website service?
A website service only. We build and manage the firm's website; we are not a CPA firm, accounting firm, or provider of accounting, tax, audit or assurance services, and nothing on the site or written by us is professional advice. The firm's practice stays entirely with the firm.
04What happens to the three plans as the firm grows?
Moving from Practice to Partnership or Multi-Partner is a plan change, not a rebuild. The site, pages and history carry over; the new tier's features (the AI Engine, or the AI Engine plus the Content Engine) are added on top of what already exists.
05What counts as a revision?
Any change request submitted through the client portal, with no limit on how much goes into one. A new partner bio, an updated practice area description, a new office page, a colour change: each is one revision. So is something larger. "Add pages for two new partners, here is their information" is one revision, not two. 5 are included every month.
06What happens after the included revisions are used?
Each additional revision is a flat $20, with no cap on how many can be purchased and no hourly billing anywhere. Every revision, whatever its size, is completed within 2 to 5 working days. Unused revisions do not roll over to the next month.
07How does a firm actually request a change?
Through the client portal: describe the change, attach anything needed, and it lands with the team as a tracked request. A firm can also email us or reply to any thread with our team, and we log it as a revision for tracking.
08Is hosting billed separately from the monthly fee?
No. Hosting runs on Cloudflare's global network with SSL, a content delivery network, DDoS protection and unmetered bandwidth, all included in the monthly fee with nothing itemised. There is no hosting invoice, no SSL renewal charge and no bandwidth overage.
09What PageSpeed do you guarantee?
90+ PageSpeed on every plan, checked at launch and rechecked with every weekly update, since a slow page loses a referral before it finishes loading.
10Who fixes the site if something goes wrong?
We do, as part of the managed plan. Server issues, security patches and uptime monitoring are handled on our side; the firm reports anything unusual through the client portal and it is treated as a priority ticket.
11Do we need to buy a domain separately?
No. One domain is included free for as long as the plan is active, registered in the firm's name, so the firm owns it outright. If the firm already has a domain, we point it at the new site instead and nothing changes for anyone who already knows the current address.
12What happens to the domain if the firm ever leaves?
The firm tells us where to send it and we transfer the domain at no charge, since it is registered in the firm's name and belongs to the firm regardless of the hosting arrangement.
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