- URL inventory
- Redirect map
- Internal link updates
- Missing-page checks
- Launch review
Case study: Multi-partner firms
Old advisory consultations links, new destinations
The existing advisory consultations pages had collected links over the years from staff emails, printed material and external listings. A redesign was about to change several addresses.
- Client
- HR and organizational advisory firm
- Region
- Lexington, Kentucky
- Size
- 9 staff; one locally managed operation
- Timeline
- 20 working days after content approval, including staff review and handover
Before the build
Where the work started
HR and organizational advisory firm in Lexington, Kentucky: 9 staff; one locally managed operation.
- 01
The starting point
The existing advisory consultations pages had collected links over the years from staff emails, printed material and external listings. A redesign was about to change several addresses.
- 02
The problem
For advisory consultations, a rebuild without a redirect plan would quietly break years of shared links. The business had no map of what pointed where.
The build
What we built
Every old address was cataloged and paired with an appropriate new page, tested before go-live. The rebuilt reference pages present partner responsibilities and the engagement process with labels consistent with the reorganized site.
Where this lives in the offer
Timeline
20 working days after content approval, including staff review and handover
After launch
What changed
Day to day with advisory consultations, old links resolve to sensible destinations instead of error pages. The work preserves access; no claim is made about search positions.
In the client's words
The old advisory consultations link is in years of our correspondence. Seeing exactly where it would land mattered more to me than the new color scheme.
Want the same kind of fix on your own firm's site? Walk through it with us on a live call.
Book a demoQuestions about this engagement
01How long did this engagement take?
20 working days after content approval, including staff review and handover.
02What did the work include?
URL inventory, Redirect map, Internal link updates, Missing-page checks, Launch review. Every old address was cataloged and paired with an appropriate new page, tested before go-live.
03Can a accounting or professional services firm get the same work done?
Yes. Every feature this engagement relied on is included on every plan, from Practice up.
04Why is the client not named?
Clients are identified by type and region only, on purpose. The quote on this page is the client's own, published with their permission, and nothing on the page is invented.
Your firm's version of this fix
A live walk-through of the pages, the inquiry flow and the handover your firm would get, and which plan carries them.