01
Onboarding form and call
About 15 minutes on the form, then one call to confirm the practice areas, partners, offices and goals behind accounting firm website SEO.
Week one
Search and visibility
Accounting firm website SEO, built from page architecture and content
Accounting firm website SEO starts with page architecture: one page per practice area and one page per office is what gives a search engine something specific to rank, before a single article is ever published.
Who it is for
Is this the right service for your firm?
Accounting firms that are well known by referral but invisible in search, and firms in competitive markets such as Texas, California, New York and Florida where the firms that rank have pages the others lack.
Signs the firm needs it
- The firm does not appear for "[practice area] + city" searches in its own market.
- Only the homepage ever appears in search results.
- The blog has not published anything in over a year.
- AI assistants describe the firm vaguely or not at all.
01
Structure first, content second
A firm that lists three practice areas in one paragraph on the homepage gives a search engine nothing to associate with any of the three searches a prospective client might run. Splitting each into its own page, with its own title and description, is the single change that does the most for visibility, before any article is written.
02
Researched articles on a fixed schedule
Beyond page structure, every plan includes researched articles published on a fixed weekly schedule, written to answer real questions a prospective client would search rather than generic filler. A site that never publishes anything gives a search engine no reason to crawl it again.
03
Technical fundamentals, handled by default
Every page carries correct titles, descriptions, canonical tags and structured data matched to its content type, plus a sitemap and the crawler-facing files search engines and AI answer engines both check. None of this is an add-on; it ships with every plan.
- Titles and descriptions written per page
- Structured data matched to content type
- Crawler files kept current automatically
How the work is done
What happens, step by step?
02
Built and reviewed on screen
The site is built to the agreed structure and reviewed with the firm before launch: live in 7, 10 or 15 days depending on plan.
7 to 15 days
03
Launch, redirects and approval
The site goes live on the firm's domain with redirects from any old URLs. The build fee is invoiced only once the firm confirms it is satisfied.
$797, after approval
04
Managed every week
Weekly updates, 5 revisions a month within 2 to 5 working days, and researched articles on a fixed schedule.
For as long as the plan runs
The deliverable
What you get
01 Page architecture built for search
One page per practice area and per office, each targetable on its own.
02 Researched articles, weekly
Published on a fixed schedule, at 2,500 to 3,200 words each.
03 Structured data on every page
Matched to the page's content type, not one blanket schema everywhere.
04 Internal linking between pages
Practice, office and blog pages linked to each other with intent.
05 Sitemaps and crawler files
Kept accurate automatically as pages are added.
What is not included
- Accounting, tax, audit or financial advice of any kind, on the site or through the AI Engine.
- Inventing credentials, years in practice, client numbers, results or reviews.
- Paid ad management, PR or brand strategy (those belong with an agency if the firm wants them).
- Hourly billing: extra revisions are a flat fee, never time-based.
- A promise of a specific ranking position, traffic figure or cost per click.
Cost and timeline
What does accounting firm website SEO cost, and how long does it take?
It is priced as part of a monthly plan, not as a project. The plan decides the launch time and what is added on top of the site: the AI Engine on Partnership, the Content Engine on Multi-Partner. What drives the choice is how many channels the firm wants covered, not how many pages it needs.
| Plan | Monthly | Live in | Articles a week |
|---|---|---|---|
| Practice | $137 | 7 days | 2 |
| Partnership | $297 + AI usage | 10 days | 2 |
| Multi-Partner | $747 | 15 days | 3 |
Every plan: $797 build fee invoiced after launch, 5 revisions a month, 90+ PageSpeed, domain and hosting included.
Scope accounting firm website SEO for your firmIn their words
What firms say about accounting firm website SEO
We handed over a folder of our real advisory consultations replies and let them work from that. They identified which questions belonged on the site and we checked every answer before launch. I now share a link instead of digging through the outbox.
FAQ research and editorial review for advisory consultations
We knew the advisory consultations document was a problem; we had just never prioritized fixing it. Each section has its own link, so answering a question no longer means attaching the whole file. The print-friendly version remains, but it is no longer the only option.
Structured reference pages for advisory consultations
The review of our advisory consultations pages was uncomfortable reading, in a useful way. Consolidation came with a checklist, so a change in one place is checked everywhere it matters. Updates stopped being a treasure hunt.
Content audit and update process for advisory consultations
Case studies
Case studies: the build, and what it changed
Compliance advisory practice
A common reference for advisory consultations questions
The starting point was our own inbox, not a template. The advisory consultations page sounds like us on a good day, with the contradictions ironed out.
Richard Castleton, Administration supervisor
Read the case studyFrom printout to page: advisory consultations made legible
When it comes to advisory consultations, staff reply with a precise link instead of an attachment.
Read the case studyWhere advisory consultations inquiries really come from
With advisory consultations, the team can now ask which pages persuade, not just which attract.
Read the case studyRisk, reversed
What do we promise, and on what terms?
Seven commitments a firm can hold us to, each with its condition written beside it rather than in a footnote.
No build fee until you approve the live site
The $797 one-time build fee is not charged at sign-up. It is invoiced only after the site is live and the firm has confirmed it is satisfied with it.
Cancel before the build starts and no build fee is charged. Cancel mid-build and only the work completed may be invoiced.
90+ PageSpeed, guaranteed
Every page we build and host is guaranteed at 90+ Google PageSpeed on mobile and desktop. If a page falls below it because of our work, we fix it at no charge.
Excludes changes made by the firm or third parties. The remedy is the fix, not a refund.
Local search visibility, or we keep working
We guarantee the site starts ranking for local searches in the firm's area within 3 to 5 months of launch. If it has not, we continue the search work at no additional charge until it does.
Covers the firm's own area and services only. The remedy is the continued work, not a refund.
No fixed contract term
Cancel by email with the notice period in the terms and the site runs to the end of the paid month. No exit fee, no minimum term, and an export of the firm's content and articles within 14 days.
Notice must reach us at least 2 business days before the next invoice date.
The domain is the firm's
The included domain is registered in the firm's name and transferred at no charge if the firm leaves.
The firm tells us where to send it.
Revisions without hourly billing
5 revisions a month are included, each completed within 2 to 5 working days. Beyond that, each is a flat $20.
Unused revisions do not roll over.
Nothing invented about the firm
No credential, license, year count, client number or review is ever published unless the firm supplied it.
Applies to every page, article and bio.
Included alongside it
Everything else the plan includes
The site itself, search visibility and management come on every plan. Partnership adds the AI Engine. Multi-Partner adds the Content Engine. Nothing below is an add-on invoiced later.
Practice On every plan, from $137 a month
Custom-coded pages served from the edge, 90+ PageSpeed guaranteed on every plan.
Tax, audit, advisory, bookkeeping: each service line gets its own page built to be found and read.
Structured bios that read as senior: background, focus areas, credentials as stated by the firm.
Multi-office firms get a page per location, built for the searches run in that city.
A short form that asks what type of engagement a prospective client needs, then routes it into the CRM.
Partner changes, new services, updated hours: handled every week, not left for the next redesign.
Practice-relevant articles written and published every week, without the firm writing a word.
Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, nothing itemised.
Technical and on-page SEO, answer-first content, structured data and AI-readable files on every plan.
The policy pages a US firm website needs, with cookie consent that actually blocks tracking until a visitor agrees.
What is worth keeping is moved across, and every old URL is redirected so earned rankings are not thrown away.
One domain included and registered to the firm, transferred free if the firm ever leaves. No fixed contract term.
5 revisions a month included, each completed within 2 to 5 working days, requested from one portal.
Partnership Added on Partnership, $297 a month plus AI usage at cost
An AI receptionist and site chat that handle routine questions when the office is closed.
Answers the phone when the team is with clients or the office is closed, with a call-analysis PDF after each answered call.
One assistant answers routine questions on the website chat, by text message, on Facebook Messenger and in Instagram DMs.
The carrier registration US business texting requires, filed on the firm's behalf so SMS works from day one.
Multi-Partner Added on Multi-Partner, $747 a month
3 researched articles a week, 3 social image posts a week, 2 reels, and a managed Google Business Profile.
3 designed image posts and 2 short reels a week, written from the firm's practice areas.
The firm's Google profile kept accurate and active every week.
Questions about accounting firm website SEO
01Will you guarantee a specific ranking or amount of traffic?
No. We never invent or promise a specific ranking position or traffic number. What is guaranteed is the technical and content foundation: page architecture, 90+ PageSpeed, and a fixed article schedule.
02How is this different from a general SEO service?
A general SEO service is usually applied to a site with whatever architecture it already has. This starts from the page architecture itself, built specifically to give a search engine one clear page per practice area and per office.
03Do the researched articles count toward SEO or are they separate?
They are part of the same effort. Articles are written to answer real search queries relevant to the firm's practice areas and are published on the site's own domain, which is where the search value accrues.
04How long before search results improve?
Search visibility typically develops over a period measured in months rather than weeks, and depends on factors beyond the website alone, including how established the firm already is in search results.
05Do you do AEO and GEO as well as SEO?
Yes, on every plan. Answer-first content and FAQ blocks for featured snippets and voice answers (AEO), and an llms.txt file, consistent firm details and structured data so AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can understand and cite the firm (GEO).
06What structured data do you add?
JSON-LD matched to each page: the firm as an organization, services, FAQ blocks, breadcrumbs, partner bios and articles. Review markup is added only for real, permitted reviews.
07Is there a guarantee on local search?
Our terms guarantee the site starts ranking for local searches in the firm's area within 3 to 5 months of launch; if it has not, we continue the search work at no additional charge until it does. The remedy is the continued work, not a refund.
08Do you build backlinks?
Our plans cover the site, its structure, its content and, on the top plan, the Google Business Profile. We do not sell link building.
See it built for your firm
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.