| Speed and Core Web Vitals | Depends entirely on the freelancer's skill and tools | Custom-coded pages on Cloudflare's edge, 90+ PageSpeed guaranteed on mobile and desktop |
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| SEO control | Depends on the freelancer; often basic unless SEO is scoped | Titles, descriptions, URLs, internal links and redirects set page by page, by us |
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| Schema / JSON-LD | Only if the freelancer adds it | JSON-LD matched to each page type, included on every plan |
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| AEO and GEO readiness | Only if scoped and written for | Answer-first copy, FAQ blocks, llms.txt and consistent firm details by default |
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| Hosting and security | Often arranged separately, sometimes on the freelancer's account | Cloudflare hosting, SSL, CDN and DDoS protection inside the monthly fee |
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| Maintenance burden on the firm | Paid by the hour or on retainer, if the freelancer is available | None. Updates, security and uptime are ours; nobody at the firm logs in |
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| Who does the work | One person, for as long as they are available | We build and run it; the firm approves. 5 revisions a month included |
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| Content and blog | Usually supplied by the firm; copywriting is extra | 2 to 3 researched articles a week, depending on plan |
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| Design quality | Can be excellent; varies widely | Custom, built around the firm's practice areas, partners and offices |
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| Accessibility and compliance pages | Only if the freelancer includes it | Privacy, cookie (with real consent), terms, accessibility and disclaimer pages included |
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| Cost model | A project fee up front, then hourly or retainer for changes | $137 a month plus a $797 build fee invoiced only after launch |
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| Lock-in and ownership | Depends on the contract; check who holds the domain and hosting logins | Domain in the firm's name, no fixed term, content export on cancellation |
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