Managed websites for accounting and professional services firmsManaged websites for accounting firms
hello@firmwebstudio.comCompare: A traditional accounting marketing agency
The short answer
If the firm wants a full marketing program (brand strategy, paid campaigns, events, PR, recruiting marketing) run by a team, a specialist accounting marketing agency is the right purchase. If the firm's real gap is a website that is outdated, slow and never updated, a managed site fixes that for a fixed monthly fee, and the firm can add an agency later for everything else.
An accounting or professional services marketing agency is a firm that sells marketing services to accounting practices, typically combining strategy, design, website builds, content, paid media and reporting, billed as projects and monthly retainers scoped per client.
The real difference
Agencies are built to run broad programs, and their retainers reflect the account management, strategy and reporting that go with that. Many firms hire an agency when what they actually need is narrower: a site that represents every partner and practice area, loads fast and stays current. In that case most of the retainer pays for services the firm does not use. A managed website is the narrow, fixed-price answer to the narrow problem, and it works alongside an agency if the firm later wants a wider program.
Side by side
A fair summary for a firm with partners. Competitor details are described in general terms; where a specific fact is stated, it is cited below.
| What matters | A traditional accounting marketing agency | FirmWebStudio |
|---|---|---|
| Speed and Core Web Vitals | Varies by agency and the platform they build on | Custom-coded pages on Cloudflare's edge, 90+ PageSpeed guaranteed on mobile and desktop |
| SEO control | Often strong, usually scoped and billed as a service line | Titles, descriptions, URLs, internal links and redirects set page by page, by us |
| Schema / JSON-LD | Included by stronger agencies; varies | JSON-LD matched to each page type, included on every plan |
| AEO and GEO readiness | Varies; newer agencies increasingly offer it | Answer-first copy, FAQ blocks, llms.txt and consistent firm details by default |
| Hosting and security | Sometimes included, sometimes the firm's own arrangement | Cloudflare hosting, SSL, CDN and DDoS protection inside the monthly fee |
| Maintenance burden on the firm | Covered by the retainer, within its scope | None. Updates, security and uptime are ours; nobody at the firm logs in |
| Who does the work | An account team: strategist, designer, writer, account manager | We build and run it; the firm approves. 5 revisions a month included |
| Content and blog | Usually included in higher retainers | 2 to 3 researched articles a week, depending on plan |
| Design quality | Often very good; bespoke branding is a strength | Custom, built around the firm's practice areas, partners and offices |
| Accessibility and compliance pages | Usually handled; confirm consent and accessibility scope | Privacy, cookie (with real consent), terms, accessibility and disclaimer pages included |
| Cost model | Project fees plus monthly retainers, scoped per client | $137 a month plus a $797 build fee invoiced only after launch |
| Lock-in and ownership | Depends on the agreement; confirm domain, content and ad account ownership | Domain in the firm's name, no fixed term, content export on cancellation |
Scroll the table sideways on a narrow screen.
An honest fit
Plans from $137 a month. The $797 build fee is invoiced only after launch, and Practice is live in 7 days.
Compare our three plansSwitching, or running both
We are happy to be the website team next to a firm's agency.
What you get with us
The site itself, search visibility and management come on every plan. Partnership adds the AI Engine. Multi-Partner adds the Content Engine. Nothing below is an add-on invoiced later.
Practice On every plan, from $137 a month
Custom-coded pages served from the edge, 90+ PageSpeed guaranteed on every plan.
Tax, audit, advisory, bookkeeping: each service line gets its own page built to be found and read.
Structured bios that read as senior: background, focus areas, credentials as stated by the firm.
Multi-office firms get a page per location, built for the searches run in that city.
A short form that asks what type of engagement a prospective client needs, then routes it into the CRM.
Partner changes, new services, updated hours: handled every week, not left for the next redesign.
Practice-relevant articles written and published every week, without the firm writing a word.
Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, nothing itemised.
Technical and on-page SEO, answer-first content, structured data and AI-readable files on every plan.
The policy pages a US firm website needs, with cookie consent that actually blocks tracking until a visitor agrees.
What is worth keeping is moved across, and every old URL is redirected so earned rankings are not thrown away.
One domain included and registered to the firm, transferred free if the firm ever leaves. No fixed contract term.
5 revisions a month included, each completed within 2 to 5 working days, requested from one portal.
Partnership Added on Partnership, $297 a month plus AI usage at cost
An AI receptionist and site chat that handle routine questions when the office is closed.
Answers the phone when the team is with clients or the office is closed, with a call-analysis PDF after each answered call.
One assistant answers routine questions on the website chat, by text message, on Facebook Messenger and in Instagram DMs.
The carrier registration US business texting requires, filed on the firm's behalf so SMS works from day one.
Multi-Partner Added on Multi-Partner, $747 a month
3 researched articles a week, 3 social image posts a week, 2 reels, and a managed Google Business Profile.
3 designed image posts and 2 short reels a week, written from the firm's practice areas.
The firm's Google profile kept accurate and active every week.
In their words
The new site finally separates our practice areas the way we actually run them. Someone reading the audit page never has to wonder whether we also do that work, and the inquiry form tells us which partner should call back before anyone opens the email.
Rebuild from a one-page brochure site, Partnership plan
Adding our newest partner used to mean waiting weeks for whoever built the old site to have time. Now I put a request in the portal with the bio and headshot, and a few working days later it is live. I have not logged in to a website editor since launch.
Move from a self-managed page builder, Practice plan
Referral partners finally have a page to send people to. Before, everyone landed on the same generic homepage whatever they had been told about us. Now the attorney who refers a benefit plan audit can link straight to that page.
Practice area and partner bio rebuild, Practice plan
Illustrative sample reviews. The names, firms and quotes above are examples written to show the kind of outcome clients describe; they are not statements by real clients. Verified client reviews will replace them.
If the gap is the website, start with the website. If the firm needs strategy, paid media and a full program, an agency is the right purchase, and it can work alongside a managed site.
We are a website studio: we build and manage websites for firms, including articles, hosting and, on higher plans, AI and social content. We do not sell brand strategy, PR or paid media management.
Agency pricing is scoped per client, so it varies. Our pricing is published: $137, $297 plus AI usage, or $747 a month, plus a $797 build fee after launch.
Yes. A fast, relevant practice page is a good landing page for their campaigns, and landing page experience is part of Google Ads Quality Score.
Only if the website was the only thing the agency did for the firm. Otherwise we take the website off their plate and they keep the rest.
Specialist accounting agencies often know the profession well. Our work is focused on one thing too: websites for firms with partners.
Agency website projects are often scoped over months. Our sites are live in 7 to 15 days depending on plan.
It depends on the agreement, so confirm ownership of the domain, content and ad accounts. With us the domain is the firm's and content is exported on request if the firm leaves.
This page compares FirmWebStudio with a category of provider, not with any named company. Descriptions reflect publicly available information at the time of writing.
Other comparisons
A live walk-through of the pages, speed and inquiry flow your firm would get, in about 30 minutes.
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