| Speed and Core Web Vitals | Adequate for small sites; limited control over performance | Custom-coded pages on Cloudflare's edge, 90+ PageSpeed guaranteed on mobile and desktop |
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| SEO control | Guided basic SEO settings | Titles, descriptions, URLs, internal links and redirects set page by page, by us |
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| Schema / JSON-LD | Limited control over structured data | JSON-LD matched to each page type, included on every plan |
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| AEO and GEO readiness | Not a focus of the builder | Answer-first copy, FAQ blocks, llms.txt and consistent firm details by default |
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| Hosting and security | Included with the builder plan | Cloudflare hosting, SSL, CDN and DDoS protection inside the monthly fee |
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| Maintenance burden on the firm | The firm edits the site itself | None. Updates, security and uptime are ours; nobody at the firm logs in |
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| Who does the work | Whoever at the firm sets it up | We build and run it; the firm approves. 5 revisions a month included |
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| Content and blog | Basic blogging; writing is on the firm | 2 to 3 researched articles a week, depending on plan |
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| Design quality | Guided templates with limited layout flexibility | Custom, built around the firm's practice areas, partners and offices |
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| Accessibility and compliance pages | Basic policy and cookie options; setup is on the owner | Privacy, cookie (with real consent), terms, accessibility and disclaimer pages included |
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| Cost model | Builder subscription plans, often bundled with the domain | $137 a month plus a $797 build fee invoiced only after launch |
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| Lock-in and ownership | The site stays on GoDaddy's builder; the domain is portable | Domain in the firm's name, no fixed term, content export on cancellation |
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